When designing interiors, the BOQ architects team encountered a lack of products that would meet their requirements. They therefore decided to create them themselves – and the Haptic forms brand was born, which quickly gained popularity abroad.
The growing interest required the creation of a new international e-shop. We quickly tuned in and designed a clean, elegant, but at the same time friendly and playful design that reflects the spirit of the brand. It was a challenge to clearly communicate the modularity of the products while maintaining ease of use.
Technologically, this is one of the more demanding projects – the e-shop runs in six languages, three currencies and adapts delivery options to customer locations in six countries.
We planted a total of 310 trees!
